The Lunchtime Investor Show with Marcus de Maria

Why ‘New Year New Me’ Is Setting You Up to Fail

Investment Mastery Season 1 Episode 20

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0:00 | 47:15

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Everyone talks about “New Year, New Me” yet its proven that under 5% actually make meaningful changes to their lives.

The reason? It ISN'T willpower or motivation. It’s identity, habits, and structure.


In this episode of The Lunchtime Investor Show, Marcus & Keith break down how to rewire your habits, shift your identity, and build real financial momentum in 2026 without relying on hype, resolutions, or short-term motivation.

They explain:

◼️ Why “New Year, New Me” sets most people up to fail

◼️ How to shift your identity so success becomes natural, not forced

◼️ The 90-Day Transformation Method you can copy immediately

◼️ How to build a clear, practical Wealth Action Plan for 2026


This episode is about replacing wishful thinking with systems that compound in your mindset, habits, and money.

If you want 2026 to be the year things actually change, this episode gives you the framework to make it happen.

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